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LURE L
LURE U
LURE R
LURE E

What's your mood?
We have your vibe.

Life moves fast - your drink should meet you where you are. From crave-worthy craft mocktails, to refreshing zero-buzz options, to sparkling botanical teas… LURE gives you four elevated ways to enjoy every moment. For every mood. For every lifestyle. For every version of you.

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Botanical Teas

Crafted Blends

Crisp, lightly sweetened botanical teas made for anytime refreshment.

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Mocktails

Zero Proof

Bold ginger spice and juicy lemon make this a refreshing take on a classic mule.

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Mocktails

Infused

Bold ginger spice and juicy lemon make this a refreshing take on a classic mule.

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Luxe Mocktails

Infused

Bold ginger spice and juicy lemon make this a refreshing take on a classic mule.

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AVAILABLE IN 4 PACKS & VARIETY PACKS

LURE Craft Beverages are premium sparkling drinks with layered botanical flavors and smooth carbonation, crafted for modern, mindful moments. Low in calories and sugar, each SKU delivers a refined, better-for-you alternative designed for balance, flavor, and everyday enjoyment.

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