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Zero Proof

LURE Zero Proof is a premium, alcohol-free beverage crafted with bold, layered flavors and crisp carbonation for modern, mindful moments. Light in calories and sugar, each can delivers a refreshing, better-for-you alternative designed for balance, flavor, and everyday enjoyment—perfect for sipping solo or mixing into your favorite cocktail.

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Uptown Mule Zero

Bold ginger spice and juicy lemon make this a refreshing take on a classic mule.

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Elderberry Tea Zero

Smooth green tea, floral elderflower, and wildflower honey in every sip.

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Green Dragon Zero

 A fiery blend of citrus juices and gin botanicals, with floral sweetness and heat.

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Uptown Mule Zero

Our sparkling margarita-inspired drink with zesty lime, a hint of triple sec, and smokey agave.

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AVAILABLE IN 4 PACKS & VARIETY PACKS

Zero Proof • 60 Calories

LURE Zero stands above the rest with premium, crave-worthy flavor that never tastes watered down or overly sweet. While many zero-proof options feel flat or artificial, LURE delivers a crisp, sparkling finish and a clean, refreshing sip that fits any moment—making it the better-for-you choice you’ll actually want to drink again and again.

MINDFUL MOMENTS

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MINDFUL MOMENTS

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KEEP OUT OF REACH OF CHILDREN. This product is for adults 21 years of age and over.  Consumption may pose health risks, especially for those pregnant, nursing, or planning pregnancy. Intoxicating effects may be delayed by two or more hours and may cause drowsiness or impairment.  Do not drive or operate machinery while consuming this product. Contains less than 0.3% hemp derived delta 9 THC, and use may result in a positive drug screen.

 

This product has not been evaluated by the FDA and is not intended to diagnose, treat, cure, or prevent any disease.

 

PLEASE ENJOY RESPONSIBLY

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